On February 20, CCTV's Xinwen Lianbo broadcasted a segment on poverty relief in Liangshan. It acclaimed the collaborative model between the government and companies such as Xinbao, which have been meeting their corporate social responsibility.
Xinbao has been active in facilitating government agencies' poverty relief efforts in the eastern and western regions of China. The company has organized multiple recruitment programs in Liangshan, providing many job opportunities for local working residents. Xinbao provides its employees in Liangshan with position options and designates a professional team to support them. It conducts visits to employee apartments, distributes gifts and benefits, holds talks, and organizes activities such as the Torch Festival and the Yi Ethnic Festival for the employees. As part of the company's efforts to alleviate poverty in the region, these measures have helped many people get rid of poverty.
On March 6 this year, CCTV's Xinwen Lianbo broadcasted a 3-minute segment themed "Shunde, Guangdong: The Reasons Behind Its Rising Orders", during which they reported on how Xinbao underwent a transformation and overcame difficulties in the context of the COVID-19 pandemic. The segment documented clearly how Xinbao played its role and met its social responsibility as a private enterprise.
December 22, 2020
